A 20+ year veteran of the start-up scene, serving as VP of Marketing at a premier Silicon Valley early-stage venture capital firm. Through this role I’ve seen it all, both from the entrepreneur’s perspective as well as the investor’s. I help start-ups surmount all of the challenges associated with crafting their unique message, and then building their visibility within noisy markets. Most importantly, under today’s business reality, I help start-ups understand and navigate the landscape of technology ethics. This includes advising on ethics strategies and branding, and also incorporating ethics messaging into a start-up’s marketing practices.