Tobias is a Senior advisor and industry expert to investment venture firms, tech- and retail startups and major retailers. Previously, he was responsible for concept, strategy, customer experience and future development and initiatives of H&M’s digital properties: mobile and apps. He successfully executed mobile commerce on all H&M markets (+25). Tobias is a product owner through all phases: ideation, business case, RFI/RFP, concept, UX, design, development and launch, responsible for omnichannel strategy and programs across all URBN Urban Outfitters Group brands.